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Innovation and marketing in the video game industry [[electronic resource] ] : avoiding the performance trap / / David Wesley and Gloria Barczak
| Innovation and marketing in the video game industry [[electronic resource] ] : avoiding the performance trap / / David Wesley and Gloria Barczak |
| Autore | Wesley David T. A |
| Pubbl/distr/stampa | Farnham [Surrey, England], : Gower, c2010 |
| Descrizione fisica | 1 online resource (281 p.) |
| Disciplina | 794.8068/8 |
| Altri autori (Persone) | BarczakGloria |
| Soggetto topico |
Video games industry
Video games - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-317-11650-X
1-317-11649-6 1-282-53588-9 9786612535888 0-566-09168-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Figures; List of Tables; Preface; Introduction; 1 Shigeru Miyamoto and the Art of Donkey Kong; 2 Nintendo's Dark Age; 3 PlayStation Dreams; 4 Xbox Empire; 5 The Brain Age: Handheld Consoles and their Impact on Adult Gamers; 6 Rings of Death; 7 The PlayStation 3: Sony's "Supercomputer"; 8 Blu-Rays and Netflix: Defining "the Ultimate High-Definition Experience"; 9 The Wii Revolution; 10 Game Development and the Rise of Casual Games; 11 Guitar Hero Nation; Conclusion; Epilogue; Bibliography; Index |
| Record Nr. | UNINA-9910456400303321 |
Wesley David T. A
|
||
| Farnham [Surrey, England], : Gower, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovation and marketing in the video game industry [[electronic resource] ] : avoiding the performance trap / / David Wesley and Gloria Barczak
| Innovation and marketing in the video game industry [[electronic resource] ] : avoiding the performance trap / / David Wesley and Gloria Barczak |
| Autore | Wesley David T. A |
| Pubbl/distr/stampa | Farnham [Surrey, England], : Gower, c2010 |
| Descrizione fisica | 1 online resource (281 p.) |
| Disciplina | 794.8068/8 |
| Altri autori (Persone) | BarczakGloria |
| Soggetto topico |
Video games industry
Video games - Marketing |
| ISBN |
1-315-58861-7
1-317-11650-X 1-317-11649-6 1-282-53588-9 9786612535888 0-566-09168-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Figures; List of Tables; Preface; Introduction; 1 Shigeru Miyamoto and the Art of Donkey Kong; 2 Nintendo's Dark Age; 3 PlayStation Dreams; 4 Xbox Empire; 5 The Brain Age: Handheld Consoles and their Impact on Adult Gamers; 6 Rings of Death; 7 The PlayStation 3: Sony's "Supercomputer"; 8 Blu-Rays and Netflix: Defining "the Ultimate High-Definition Experience"; 9 The Wii Revolution; 10 Game Development and the Rise of Casual Games; 11 Guitar Hero Nation; Conclusion; Epilogue; Bibliography; Index |
| Record Nr. | UNINA-9910781168603321 |
|
Wesley David T. A
|
||
| Farnham [Surrey, England], : Gower, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovation and marketing in the video game industry [[electronic resource] ] : avoiding the performance trap / / David Wesley and Gloria Barczak
| Innovation and marketing in the video game industry [[electronic resource] ] : avoiding the performance trap / / David Wesley and Gloria Barczak |
| Autore | Wesley David T. A |
| Pubbl/distr/stampa | Farnham [Surrey, England], : Gower, c2010 |
| Descrizione fisica | 1 online resource (281 p.) |
| Disciplina | 794.8068/8 |
| Altri autori (Persone) | BarczakGloria |
| Soggetto topico |
Video games industry
Video games - Marketing |
| ISBN |
1-315-58861-7
1-317-11650-X 1-317-11649-6 1-282-53588-9 9786612535888 0-566-09168-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Figures; List of Tables; Preface; Introduction; 1 Shigeru Miyamoto and the Art of Donkey Kong; 2 Nintendo's Dark Age; 3 PlayStation Dreams; 4 Xbox Empire; 5 The Brain Age: Handheld Consoles and their Impact on Adult Gamers; 6 Rings of Death; 7 The PlayStation 3: Sony's "Supercomputer"; 8 Blu-Rays and Netflix: Defining "the Ultimate High-Definition Experience"; 9 The Wii Revolution; 10 Game Development and the Rise of Casual Games; 11 Guitar Hero Nation; Conclusion; Epilogue; Bibliography; Index |
| Record Nr. | UNINA-9910807387003321 |
|
Wesley David T. A
|
||
| Farnham [Surrey, England], : Gower, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||